Social Media Marketing Book - Paul Sheals Rocketfish

I have been working on a series of books and videos for the past 14 months. The original idea was to write a traditional book and try to get it published but as the subject matter is all to do with online marketing I felt it would be an interesting experiment to write, design, publish and promote everything online using all the techniques described within the books themselves - this way I will live and die by the stuff I write! I will be writing about the results and experience in later books and articles. The SEO Books have been written in a different way to anything I have come across over the past 14 years mainly because of the frustrations I have experienced. Most of the books I have read spend a lot of time discussing the theory and talk about each subject conceptually but never offer real, tangible methods to generate a lead or sale immediately. Small Business owners need instant gratification and so these books deliver that and I guarantee that after every chapter their will be at least one thing you can implement to generate extra leads sales or bookings. There is a supporting blog with great current articles at Paul Sheals Rocketfish and you get the chance to preview all the books and videos.

Paul Sheals - Ten Basic Steps in Affiliate Marketing

Ten Basic Steps in Affiliate Marketing

It looks to constitute a great entrepreneur success of affiliate marketing; carrying various ways of profit of this business is the best fashion. In this article, you'll ascertain how to aggregate affiliate marketing strategies as though PPC advertising, SEO and article marketing to maximise earnings online through multiple roots of income.

Evidently, multiple flows of income from affiliate marketing are completely a great idea to raise your affiliate commission and businesses online. With this multiple sources of income affiliate marketing, are executing multiple strategies concurrently. Additionally, online optimise the profits are numerous ways of affiliate marketing strategies. In this article, you'll expose and check the basic steps to run multiple streams of affiliate marketing revenue.

With these evaluates, they are more at ease for you to manage you possess affiliate marketing business and make your own different sources of income affiliate marketing. You'll apply these wide-eyed steps and determine how to maximise your affiliate commission below.

1. Bump the key words of superior performance:

The initiative is to ascertain keywords high performance your business online affiliate marketing. With those eminent performance keywords, you will control that you'll be able to maximise your profits online and bring in immense affiliate commission. To discover the superior keywords, you can enforce PPC search engine to test and ascertain which keywords are gainful and super-high executions for your business.

2. Compose the importance of superior content with high performance keywords:

The next step as the booming running multiple roots of net worth of affiliate marketing is to publish quality content with relevant keywords for broad performance. You have to establish your own innovative market related keywords supported high performance. The great recommendation is to focus on the mind of the reader and the writing itself.

3. Register for an Option e-mail service:

By this service, you'll be able to market your product direct e-mail to millions of concerned recipients every daily of the month. Potentially, you'll be able to marketing to tens of millions of people monthly, and also you'll not be charged of spamming.

4. Open a Clickbank affiliate account:

Arrange a similar example with other specified services. Commission Junction is a different base wherever one can have an affiliate account. (Both these sites provide at no cost affiliate registration.)

5. Build your possess Web ranking supported your content:

The next step is to bring up the content that's given from the early step on its website. You've to optimise your website with eminent performance keywords too. This means you essential include high gear performance keywords about your website and content for your affiliate website. Furthermore, more optimisation methods in Internet search engines to help you establish your website rating in search engines.

6. Strengthen your own article content:

Article commercialising is among the most effectual strategies for affiliate marketing to yield quality traffic to your affiliate website relevancy. All you've to do is consolidate the content in the articles. You've to concentrate on written material, design of the article, the structure of the article and altogether formats article. With these structures, it's more at ease as you to maximise the profits by your articles. Additionally, if you post your articles to different article directories is an adept idea to build your reputation and credibility. It besides will facilitate to attract more quality traffic to your affiliate website.

7. Put out your articles on your blog:

To draw the multiple sources of revenue from affiliate marketing, establishing your personal blog with as are items from the past is a big idea. Even so, you've to customise the items in your own blog, another aim between the messages on the blog post an article. You've to devote a lot of your personalised service on your blog. To blogs online, you've to frame relationships with your reviewers.

8. Include your articles in your newsletter:

Offer strategy document causes proved very competent way of yielding lot traffic to your affiliate website. Consequently, to execute multiple income streams of affiliate marketing, the newsletter is among the better strategies that you shouldn't forget. You can include your articles in the preceding step in your newsletter.

9. Participants in the Forum through your articles:

Several analyses express that participation in for through articles will aid you better skyrocket affiliate commission and grow your affiliate marketing business. The major recommendation is to apply this strategy decently, instead of attempting to sell its products in the community. You've to share and exchange ideas and fact related your affiliate products among others in the forums. That's the finest way to maximise the power of forums and articles together!

10. Placing classified advertisement online:

This step to causes several streams of revenue from various affiliate marketing strategies like locate online classified ads. The contents and key words high performance of the former steps, you can apply here. The most beneficial way to maximise the profits of right classified ads is to include keywords in eminent performance and benefits in your ads.

Concluding ideas, it is crucial for affiliate marketing enterprises to endure multiple flows of affiliate marketing income. In this article, have found out to aggregate multiple affiliate marketing strategies, such as PPC online advertising, SEO, article marketing, blogs, online marketing and e-mail marketing, to carry many stream affiliate marketing revenue. The actual key to the achiever of multiple streams of income is your creativeness. You've to trust these affiliate marketing strategies to maximise your profits.

Article provided by Rocketfish

Paul Sheals - Developing Effective Copy for PPC Advertising

Developing Effective Copy for PPC Advertising

If you want to launch a PPC search engine marketing campaign through programs like Yahoo Search Marketing, there are a few things you need to consider while you're still in the process of writing your ads. Below are a few recommendations to assist you in the process of creating your advertisement copy and in making sure that they will be effective in generating traffic for your online business site.

Keep Your Ads Short

When it comes to pay-per-click search marketing, short and focused advertisements are often the most effective. aim to communicate what you need to say in the briefest way possible. Apart from enticing search engine users to go through your ad copy, succinct advertisements make you more confident that the search engine users who click on what you publish more likely comprehend what your online business has to offer and are really eager about finding out even more. It is necessary to keep in mind that click rates are not at all the most significant success measures in pay-per-click search marketing but the rate of conversion. By keeping your advertisements short and succinct, you will be able to keep your expenditure modest but your revenues lofty.

Use the Keywords You Target

Stopping at bidding on keywords should not make up a complete pay-per-click advertising campaign. Those keywords need to also be utilised in your pay-per-click advertising text. Remember that keywords are bold when they show up in search results. When you see to it that your keywords are inside your PPC advertising copy, you will not only attract the attention of your targeted customers but also make them think of the relevance of your products to their searches.

Appeal to Your Audience's Emotions

Besides demographics, you must understand the needs and wants of your target market. It is vital for you to be familiar with what their likes are and what communication methods work best with them. By understanding that, you can be better able to compose attention-grabbing pay-per-click advertisements that will , in some way, appeal to your target market's emotion.

Your URL Should be Decipherable

URLs are always shown in PPC advertisements. Nevertheless, there are tricks to gain from that fact. Be clever and capitalize the first letter of each word in your URL This will help surfers effortlessly decipher it and identify what you have to offer.For example, writing "www.JudoVideos.co.uk" as against www.judovideos.co.uk would make your web address easily deciphered.

Encourage Action

With pay-per-click search marketing text, it truly pays to state to audiences exactly what to do even if it is clear. By using action phrases, consumers are encouraged to react to the sentiment they got upon reading your copy. Straightforward statements like "click here" can make a huge effect in making sure that your pay-per-click online ads generate better results.

As long as you utilise these time-tested pointers when developing your copy, you can make sure that your PPC advertisements are effective in generating high-quality customers and revenues for your online business.

Content provided by Rocketfish Ltd

Paul Sheals - Great Judo Video

Over the years I have tried to learn new things and improve on existing skills and recently I have been looking to add new products and services to our already extensive small to medium sized business portfolio.

For the past 10 years I have been involved with Search Engine Marketing and more recently I have been converted to working with video. It has been proven in America (what America does today Britain does 2 years from now) that companies are having a lot if success embedding video into their web sites and publishing tutorials (covering many different aspects of SEO) on You Tube and every other video streaming web site

Having never worked with video it has bee a steep learning curve and i have now created tutorials regarding various different aspects of Search Engine Marketing however most of these have been created using Keynotes and slide shows.

Over the weekend I decided to start working with film and began by creating a video on Judo. The video is called Judo Ippons and is a compilation of some great fighters and some great throws. The exercise has really wet my appetite and I would like to create more however good footage of older fighters is difficult to come by. There is a lot of coverage of modern fighters and events and companies like Fighting films do a great job of producing really professional footage and films for specific events however older footage is more difficult to come by.

I would like to create compilations that include fighters like Densign White, Kerrith Brown, Martin Mcsorley, Neil Eckersley, Paul Radburn, Chris Bowles, Carl Finney, Dennis Stewart, Elvis Gordan, Paul Sheals, Gavin Bell and Ray Stevens along with the foreign players during the same period - Thierry Rey, Alexander, Nakanishi, Yoshida, Kashawazaki, Bodavelli, Podubni, Dyot, Wienekke and many more.

If any one has footage of this period or any of the fighters mentioned have footage please contact me - don't really care what format the footage is in as i can convert it to a suitable platform.

I would also like to compile competition footage of specific techniques on one video i.e. a full video of Ippon Seoi Nage from different fighters, different countries and different years.

Paul Sheals

Know About Opt in and Opt out Email Lists

The right way of going about e-mail marketing lies in seeking specific permission from the target audience or recipients. If the target recipient gives permission that the e-mail marketing message may be sent, then the corresponding message would lose the tag of ‘spam’ tied around it.

The real art of e-mail marketing lies in the action of sending e-mails to willing recipients. A list of such recipients has to be built prior to sending the e-mails. There are two kinds of e-mail list namely opt in list and opt out list.

E-mail marketing becomes opt in if the recipient specifically tells the marketer that has earlier sought the permission of the target recipient to send the specific e-mails. Only such e-mails have to be sent that are specifically given permission to be sent. Once the marketer deviates, then he would be dubbed as a spammer.

In the case of opt out email marketing, e-mails are sent blindly to the target recipients one time with the option of their removal from the list. The marketer should respect the recipients’ opt out requests and act accordingly. If he continues to send e-mails to opt out recipients, then he would be placed in the category of dreaded spammers.

A Guide to Writing E-books

A Guide to the Virtual World of E-books

E-books are online books, guides and resources that are sold online then downloaded by the buyer either from an email attachment, link or sometimes sent to them via a disc. A quick scan on the internet will reveal hundreds of topics such as wedding planning, DIY, gardening, holiday guides and even children's coloring books. As the start up costs and overheads are virtually non existent Ebooks tend to be sold for a fraction of what those in an actual bookstore will be.

Why do people write E-books?

The answer is simple, E-books provide people the opportunity to work at home in their own time, by their own hours. They can write about pretty much anything they feel is both enjoyable to them and will appeal to potential customers.

To start an Ebook costs nothing but time and dedication. There are no financial investments needed, no stock lists and in most cases no shipping costs, simply thorough research into the proposed topic of the Ebook.

How do I start?

The first place to start is to determine an area of expertise, some thing that you are knowledgeable of and feel would appeal to others enough for them to buy it. Research your chosen topic thoroughly, this includes the actual content you will write, ensuring that what you are writing is accurate, ensuring it is interesting and it's unique enough to stand out from other E-books that may be of a similar topic.

Once you have done this you can start to write your E-book. The amount of pages it contains depends of the subject some may have as little as 10 pages whereas others may have 100. Those that contain less however are typically sold for a lower price to those that contain a higher number of informative and relative pages. Regardless of the amount of pages your Ebook will contain it needs to be written well and not rushed. It is also beneficial to use images where needed, however you should ensure that you have permission to use these images, and the content included is not copied from another source.

Where can I sell E-books?

Many people tend to sell their E-books on online auction sites. Prices can be fixed or varied via auctions. If you do choose to sell your Ebook this way you should factor in fees that specific sites may have, this for example may be as little as 10p if you are selling your product for £1 so be sure to check these prior.

Additionally using Internet forums that are relevant to the topic of your Ebook are a great way to sell your product without any fees.

Visit one of my training videos on Understanding Long Tail Keywords or visit the Rocketfish web site

Paul Sheals - Understanding The Long Tail

Keyword selection is essential when it comes to search engine marketing. Most businesses tend to initially opt for the most generic within their industry i.e. “Cars Edinburgh” might be the first choice for any car dealer in Edinburgh. On the face of it this is a perfect phrase, in the month of July 1.5 million people searched using this phrase in Google alone. However for most car dealers this phrase would be useless. As with all sales and marketing activity it is often the quality of the lead or enquiry as opposed to the quantity. If we consider the potential customer who is searching using the phrase “Cars Edinburgh” they are probably at the very early stages of their research and decision making. If they new exactly what they were looking for they would have searched for something like “BMW for sale Edinburgh” or “Cheap BMW 520 Edinburgh”.

Cars Edinburgh will bring lots of visitors to your web site but many will not be ready to buy now, many will be looking for something that you do not sell and so you will have to employ lots more people to handle lots of enquiries that will be useless. More specific (Long Tail Phrases) will generate fewer enquiries but much more qualified, closer to the buying decision and often much more profitable.

However buyer beware Long Tail Phrases have often been used by less scrupulous entry level search engine optimisation companies as easy pickings when it comes to dealing with small businesses.

If you select the correct Long Tail Phrases they are often the most profitable for your business however consider the following phrases:

“Cars Edinburgh” - 1.5 million searches last month - generic phrase - very competitive

“Cars for Sale Edinburgh” - 3600 searches last month - Long Tail Phrase - moderately competitive

“Cheap Cars Edinburgh” - Zero searches last month - Long Tail Phrase - Non Competitive

Cars Edinburgh - good phrase with lots of volume however it will cost a lot of money to optimise their will be a lot of wastage and will take a lot of staff to manage and filter enquiries.

Cheap Cars Edinburgh - on the face of it a perfect phrase however no one searched for this at all last month and so it is very easy for a search engine optimisation company to sell to a small business takes little effort to put them on the top of the search engines but again it is useless as no one is searching for it and therefore will not deliver any enquiries.

Cars for Sale Edinburgh - This is an ideal phrase - good search volumes (3600 last month) Long Tail so more targeted still fairly competitive so will need some expertise and link building to get to the top of the search engines however it will be relatively inexpensive in comparison to the results generated. If you select 15-20 phrases of this nature you will have significant volumes to your web site, the quality of the enquiry will be much better and closer to the buying decision and will be relatively inexpensive to optimise.

Employing a Search Engine Marketing Company is essential for most small businesses when it comes to implementing an effective SEO campaign but ensure they show you exactly how many people are searching for each phrase each month. This information is available to all for free on Google and with software like Wordtracker.

Paul Sheals