blog created by Paul Sheals giving advice on Search Engine Marketing in order to help raise money for young Judo players trying to compete in the 2012 Olympic Games.
Tuesday, August 31, 2010
Paul Sheals - Ten Basic Steps in Affiliate Marketing
Paul Sheals - Developing Effective Copy for PPC Advertising
Developing Effective Copy for PPC Advertising
If you want to launch a PPC search engine marketing campaign through programs like Yahoo Search Marketing, there are a few things you need to consider while you're still in the process of writing your ads. Below are a few recommendations to assist you in the process of creating your advertisement copy and in making sure that they will be effective in generating traffic for your online business site.
Keep Your Ads Short
When it comes to pay-per-click search marketing, short and focused advertisements are often the most effective. aim to communicate what you need to say in the briefest way possible. Apart from enticing search engine users to go through your ad copy, succinct advertisements make you more confident that the search engine users who click on what you publish more likely comprehend what your online business has to offer and are really eager about finding out even more. It is necessary to keep in mind that click rates are not at all the most significant success measures in pay-per-click search marketing but the rate of conversion. By keeping your advertisements short and succinct, you will be able to keep your expenditure modest but your revenues lofty.
Use the Keywords You Target
Stopping at bidding on keywords should not make up a complete pay-per-click advertising campaign. Those keywords need to also be utilised in your pay-per-click advertising text. Remember that keywords are bold when they show up in search results. When you see to it that your keywords are inside your PPC advertising copy, you will not only attract the attention of your targeted customers but also make them think of the relevance of your products to their searches.
Appeal to Your Audience's Emotions
Besides demographics, you must understand the needs and wants of your target market. It is vital for you to be familiar with what their likes are and what communication methods work best with them. By understanding that, you can be better able to compose attention-grabbing pay-per-click advertisements that will , in some way, appeal to your target market's emotion.
Your URL Should be Decipherable
URLs are always shown in PPC advertisements. Nevertheless, there are tricks to gain from that fact. Be clever and capitalize the first letter of each word in your URL This will help surfers effortlessly decipher it and identify what you have to offer.For example, writing "www.JudoVideos.co.uk" as against www.judovideos.co.uk would make your web address easily deciphered.
Encourage Action
With pay-per-click search marketing text, it truly pays to state to audiences exactly what to do even if it is clear. By using action phrases, consumers are encouraged to react to the sentiment they got upon reading your copy. Straightforward statements like "click here" can make a huge effect in making sure that your pay-per-click online ads generate better results.
As long as you utilise these time-tested pointers when developing your copy, you can make sure that your PPC advertisements are effective in generating high-quality customers and revenues for your online business.
Content provided by Rocketfish Ltd
Paul Sheals - Great Judo Video
Wednesday, August 25, 2010
Know About Opt in and Opt out Email Lists
The real art of e-mail marketing lies in the action of sending e-mails to willing recipients. A list of such recipients has to be built prior to sending the e-mails. There are two kinds of e-mail list namely opt in list and opt out list.
E-mail marketing becomes opt in if the recipient specifically tells the marketer that has earlier sought the permission of the target recipient to send the specific e-mails. Only such e-mails have to be sent that are specifically given permission to be sent. Once the marketer deviates, then he would be dubbed as a spammer.
In the case of opt out email marketing, e-mails are sent blindly to the target recipients one time with the option of their removal from the list. The marketer should respect the recipients’ opt out requests and act accordingly. If he continues to send e-mails to opt out recipients, then he would be placed in the category of dreaded spammers.
A Guide to Writing E-books
A Guide to the Virtual World of E-books
E-books are online books, guides and resources that are sold online then downloaded by the buyer either from an email attachment, link or sometimes sent to them via a disc. A quick scan on the internet will reveal hundreds of topics such as wedding planning, DIY, gardening, holiday guides and even children's coloring books. As the start up costs and overheads are virtually non existent Ebooks tend to be sold for a fraction of what those in an actual bookstore will be.
Why do people write E-books?
The answer is simple, E-books provide people the opportunity to work at home in their own time, by their own hours. They can write about pretty much anything they feel is both enjoyable to them and will appeal to potential customers.
To start an Ebook costs nothing but time and dedication. There are no financial investments needed, no stock lists and in most cases no shipping costs, simply thorough research into the proposed topic of the Ebook.
How do I start?
The first place to start is to determine an area of expertise, some thing that you are knowledgeable of and feel would appeal to others enough for them to buy it. Research your chosen topic thoroughly, this includes the actual content you will write, ensuring that what you are writing is accurate, ensuring it is interesting and it's unique enough to stand out from other E-books that may be of a similar topic.
Once you have done this you can start to write your E-book. The amount of pages it contains depends of the subject some may have as little as 10 pages whereas others may have 100. Those that contain less however are typically sold for a lower price to those that contain a higher number of informative and relative pages. Regardless of the amount of pages your Ebook will contain it needs to be written well and not rushed. It is also beneficial to use images where needed, however you should ensure that you have permission to use these images, and the content included is not copied from another source.
Where can I sell E-books?
Many people tend to sell their E-books on online auction sites. Prices can be fixed or varied via auctions. If you do choose to sell your Ebook this way you should factor in fees that specific sites may have, this for example may be as little as 10p if you are selling your product for £1 so be sure to check these prior.
Additionally using Internet forums that are relevant to the topic of your Ebook are a great way to sell your product without any fees.
Visit one of my training videos on Understanding Long Tail Keywords or visit the Rocketfish web site
Monday, August 16, 2010
Paul Sheals - Understanding The Long Tail
Thursday, July 1, 2010
Keyword Selection Advice
Keyword Selection Advice Paul Sheals
Sunday, May 30, 2010
Paul Sheals - Web Site Overview
I have been helping small to medium sized businesses reach the top of the major search engines for over ten years now. Initially clients simply look to be at the top of Google however my focus is always on how do we generate more leads, sales, bookings, memberships etc. Of course being at the top of Google is important however for the vast majority of small businesses it is not enough.
It never ceases to amaze me how clients who are exceptional offline marketeers seem to think online marketing is different? There are traditional, proven, tried and tested methods when it comes to offline marketing and these principles are exactly the same online.
Over the coming weeks it is my aim to help all small business owners become search engine marketing experts and I will be posting advice and help on reaching the top of Google but before I get into this you should have a good hard look at your web site. My belief is that there are four basic stages to online success:
Traffic - Top of the search engines using natural optimisation would be the main source here
Functional Web Site - When a visitor lands on your web site do they get what they were looking for? Do they get to the right page quickly? Is your message or offer clear? Can they navigate the site easily? Where appropriate have you taken quality pictures of your products and or facilities?
Data Capture - Have you made it easy for your clients to buy? If they don’t buy have you made it easy for them to leave their details? Have you made it easy for them to ask for more information? (having a little contact us at the top or bottom of your site which opens a long web response form or even worse Outlook Express is no where near good enough). Your data capture needs to be bold, varied, easy to use and if you have a telephone number on the site don’t hide it make it stand out.
Lead Management Software - Once you have gathered information from a potential client via your web site how do you handle this effectively? It is essential you can respond to your opportunities by email or text, filter your leads for targeted campaigns, prospect system to diaries reminders and call backs.
Be completely brutal when it comes to looking at your site and imagine you were a new customer - would you want to buy? Is it easy for you to do so? Do you want to leave your details? Have you been given a reason to leave your details? Are you giving too much information to your clients do they need to ask for anything else? I have produced a short video as a Beginners SEO Guide.
Web Designers are typically not marketeers and so their focus tends to be on the look of the site and the latest technology rather than focusing on whether the site actually does enough business.
I will address each of the four factors over the coming posts and please remember if you find any of the advice I give useful please consider making a donation to the young Olympic Judo Athletes at Camberley (donations can be made via Rocketfish Limited). I will post details of how to do this soon.
Visit my other blogs http://paulsheals.wordpress.com